Lavazza
Luigi Lavazza opened the first Lavazza store in via San Tommaso, Turin in 1895.
He discovered the different origins and characteristics of the plant, the coffee, and studied the art of blending to satisfy the tastes of his customers. His passion for work and initiative have been upheld by four generations of entrepreneurs. The Lavazza coffees that we drink today are the result of his idea of combining coffees from different parts of the world.
