Buy Trusted Food

Buy Trusted Food is the pantry-staples and low-calorie-sweetener label sold from Crema Aroma's own UK stock.

The range is built around erythritol, the zero-calorie sweetener that measures like sugar: granulated from 250 g to 5 kg, powdered for icing, vanilla-flavoured, blended with stevia, and in 4 g sticks by the 50, 100 and 400 for cafés and offices. Beside it: xylitol, inulin fibre, organic blanched almond flour (and a fine low-fat grind), organic coconut flour and coconut palm sugar, organic aloe vera juice with no preservatives, and Himalayan pink salt fine and coarse.

Every product page carries the label facts and the warnings that belong with them: polyols can have a laxative effect in quantity, xylitol is toxic to dogs, almond flour is an allergen.